In an Australian tourism first, Brisbane will use pioneering Google Cardboard technology to give Melbournians the chance to experience the city's urban cool renaissance in virtual reality.
Brisbane invites shoppers at Prahran Markets to escape the winter inside pop-up Brisbane Bubbles this Saturday (27 June) and experience the warm hospitality and sunny disposition of Brisbane locals.
By stepping inside the giant inflatable bubbles, visitors will get to participate in six 'must-do' Brisbane experiences via Google Cardboard - the innovative device which transforms any personal mobile into a virtual reality headset.
Tourism and Events Queensland CEO, Leanne Coddington, said Brisbane's enviable winter lifestyle and diverse calendar of events would be showcased through the lens of Google Cardboard.
“The virtual reality initiative invites Sydney and Melbourne residents to escape the winter chill and explore Brisbane by abseiling down Kangaroo Point Cliffs, going to a local live music gig, enjoying the city's thriving dining and entertainment precincts or attending one of our exclusive events,” Ms Coddington said.
“This partnership with Google Cardboard is an authentic and engaging way to connect with our southern neighbours and invite them north this winter.”
Lisa Bora, Head of Mobile at Google Australia, said: “We're delighted to see such a creative use of technology, which will give people a taste of Queensland.”
The six virtual reality experiences range from Sunday sessions in the outdooars, to sunset abseiling, running onto the grounds at Suncorp Stadium and watching a live gig at former Powderfinger bassist's new watering hole, The Triffid.
Fittingly, the virtual reality campaign aims to bring to life Brisbane's diverse experiences and reveal its hidden depths by tapping into this thirst for immersive experiences.
While viewing the videos via the Google Cardboard technology offers the best experience, the six Brisbane videos can also be experienced via desktop or android devices with YouTube's recently released 360 video format. As long as viewers are using a Chrome browser or android app, they can experience Brisbane in 360 by simply visiting the Visit Brisbane YouTube Channel.