HERON ISLAND, Australia,
From 27 May - 18 June, riders can experience this incredible underwater world exclusively through the Uber app.
scUber will showcase the world's largest living structure as a biodiverse playground, rich in marine life and offering remarkable underwater experiences.
- The launch will support the ongoing protection and conservation of the world's largest coral reef system through Uber's partnership with Citizens of the Great Barrier Reef.
Heron Island, Queensland Australia – 23 May, 2019: Queensland, Australia, in partnership with Uber, today announces the launch of scUber( http://www.scuberqueensland.com/), the world's first rideshare submarine experience, coming to the Great Barrier Reef on Monday 27 May.
This once-in-a-lifetime experience will offer riders an unfiltered lens to Australia's underwater icon. For a limited time only, scUber riders will gain exclusive access to the world's largest ecosystem, renowned as a biodiverse playground, rich in marine life and offering remarkable underwater experiences.
From 27 May, scUber will be available for a limited number of riders to request through the Uber app and riders will have the opportunity to immerse themselves in the exquisite beauty of the Great Barrier Reef – all without the need for a snorkeling mask or a diving license!
Tourism and Events Queensland's Chief Executive Officer, Leanne Coddington, commented on the significance of Queensland's partnership with Uber in helping put the spotlight back on the reef.
“In late 2018, consumer research identified that exploring the Great Barrier Reef in a submarine was the most desired future travel experience sought by visitors. scUber makes this wish a reality and reaffirms Queensland tourism's commitment to providing locals and visitors alike with truly remarkable ways to explore nature's wonderland.
“We're thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience. In addition, we're giving several adventure seeking travellers from around the globe, the chance to win a scUber experience for two as part of a global travel competition launched today.”
Susan Anderson, Regional General Manager of Uber, Australia and New Zealand, commented on the importance of this innovative first for the Reef: “Uber is committed to harnessing the power of technology for good. We are proud to partner with Queensland to help showcase the Reef to the world with the launch of scUber.”
“At Uber, we believe good things happen when people move - whether that's by getting people from A to B in their city, or by making dreams come true experiencing the world's greatest natural wonder, the Great Barrier Reef,” Mrs Anderson said.
“We're looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the Reef for years to come.”
The scUber experience will be available starting on Heron Island, off the coast of Gladstone in the Southern Great Barrier Reef region from May 27, before moving to Agincourt Reef off the coast of Port Douglas in Cairns & the Great Barrier Reef region from June 9. Availability is strictly limited.
The scUber experience will cost $3,000 AUD for two riders and includes:
- Pickup from your location with the Uber app;
- Return scenic helicopter ride to either Heron Island (for riders requesting from Gladstone) or the Quicksilver Cruises pontoon off the coast of Port Douglas (for riders requesting from Cairns, Port Douglas and Palm Cove);
- One hour ride in a scUber submarine;
- Return trip back to your original pickup address with Uber.
To celebrate the launch, Queensland and Uber are offering this exceptional bucket-list experience to one lucky winner and a friend from each of the following countries: USA, Canada, United Kingdom, France, New Zealand and Australia. To enter the competition, go to scUberQueensland.com and explain in 25 words or less why you should experience the wonder of the Great Barrier Reef with scUber. Terms and conditions apply.
Today also marks the beginning of Uber's partnership with Citizens of the Great Barrier Reef. The organisation is committed to engaging the world in the protection and conservation of the Great Barrier Reef and reefs all over the world, using tech, data and a collaborative approach to conservation.
Uber's partnership with Citizens will focus on supporting several initiatives including their Reef Tracks program and the Great Reef Census through a financial and resource investment program. Find out more about the partnership here.
Please see here a suite of video, audio and visual assets for usage, along with details of spokespeople available for interview.
For more information on scUber, the consumer competition and partnership between Queensland and Uber, visit: www.scUberQueensland.com.
Notes to Editors
How to request your scUber ride?
scUber rides are charged at $1,500 AUD per person with a minimum cost of $3,000 AUD per ride, and include scenic helicopter transfers to and from mainland Queensland. The scUber ride is an hour in duration and is bookable via the Uber app. Availability is not guaranteed.
About the Great Barrier Reef
Greater than 69 million football fields in size, the Great Barrier Reef is the world's largest and longest coral reef system and is home to 600 different types of coral (one third of the world's coral species), approximately 1,625 species of fish and more than 1,000 islands. Tourism to the Great Barrier Reef is significant, with almost three million tourists visiting the World Heritage Area every year. Around 80 per cent of all tourism activity occurs within 7 per cent of the Great Barrier Reef marine park.
For domestic inbound visitation statistics, see here.
For market specific visitation figures on the Great Barrier Reef, see here.
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 10 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Tourism and Events Queensland
Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state's lead marketing, destination and experience development and major events agency.
In partnership with government, regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland's tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.
TEQ is a consumer-led experienced-focused and destination-delivered organisation that connects people and places like never before through innovation and collaboration with the tourism and events industry.
General scUber enquiries:
Herd MSL +61 2 8217 6500 HERDMSL_TEQ_MSL_TEAM_AUS@groups.publicisgroupe.net
Uber specific enquiries:
Great Barrier Reef enquiries:
Shelley Winkel, +61 424 151 683 Shelley.Winkel@queensland.com